Published on gennaio 13th, 2020 | by Eurasia News



Milan – The ICEBERG multilogo patrol break the rules and start to party with the “ravers”: the reflective monochrome inspectors loose their strictness and join the inmates.

The location choosen by ICEBERG Creative Director James Long to show the new ICEBERG Fall-Winter 2020 menswear collection can’t represent better this visionary party: the “Alcatraz”, one of the most historical Milan’s club with the name of the most iconic prision.

A dualism that become a complete mash-up highlighting a new fusion of the luxury sportswear with military and strict formal silhouettes.

And when the guards starts to get involved in the party, the music change and make their appereance coats in sherling jacquard, while the ICEBERG signature down-jacket gets new variants in block-colors.

Also Tweety, Sylvester, Taz and some of the most iconic character from Loonely Tunes take a modern vibe in a reflective and black and blue degradé way on hoodies, jackets and coats. All the characters are re-schetcked in an abstract way starting from the original drawings.

White, Black and forest green are the color choosen for a new reinterpration of the punk sport. The iconic piece is a the tyvek k-way, able to meet function and style becoming a bag, with a zip on the bottom and using sleeves as shoulder strap. 

James Long bring back the iconic oval in the ICEBERG logo in a new neon yellow version as a new signature. Is a reference of the glorious nineties of the brand.

The rave party really stars only when the logo become trippy and the ICEBERG Art Collection make his appereance on stage. For the second chapter of this “capsule” into the main collection Long choose to reinterpretate the iconic artwork of the British artist Eddie Peake

Following the layer by layer painting technique Peake, ICEBERG knitwear become real pieces of art melting the Italian craftsmanship with the lettering and bold and vivid colors of the artist.

The Rave! Rave! Rave! jumper is the unmissable piece, as the logo sweater trasforming the ICEBERG logo into the iconic “schotch” lettering of Peake.

The artpieces were mixed by Long in a new way with the encoragement of Peake, in a real four-hands work to create something new and unexpected.





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